Saturday, May 23, 2009

Juice Paradox

So there I was, enjoying a tasty box of apple juice from our neato vending machine at work that only vends healthy or at least not-so-unhealthy snacks—things like kombucha, miniscule stir-fry entrĂ©es, Clif bars, nuts, and organic cookies and chips. This machine has been a lifesaver on multiple occasions when I either forgot my lunch or just didn't bring enough to eat. I absolutely love that we have so many tasty and healthy things to choose from. I've never seen a vending machine like this anywhere else, and that's a real shame; I'm sure that a surprising number of people would choose to snack on something other than a candy bar if they had the option to do so.

But I digress. I have an issue with this apple juice. The front graphic proclaimed proudly:
"100% Juice!"
But then along the bottom it said "100% APPLE JUICE, from concentrate with other added ingredients." Huh? Wait a minute—which is it: all juice, or concentrate with added STUFF in it? It can't be both without violating the laws of physics, so come on, fess up to the facts! If they had a 1-800 number I would call them up like my friend Adrian used to do and grill them about the contradiction. I suppose if I really wanted to bother them, I could look up the company online (Back to Nature, for those of you who may feel compelled to take up the cause) and get their number that way.

But I've got other things to do.

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